Catch our Drift.
Verrado Drift Trike
For our work with Verrado, we started breaking things right away, starting with the logo. The old identity featured a tweaked wisdom script along with a wheel that never seemed quite right to us. The first thing we did was dive into this idea of threes. Three wheels, triangles, and the trinity. Out of that line of thinking came a more aggressive approach that soon solidified into something we liked. We matched up the icons with a logotype that felt more appropriate and soon we had ourselves a look.
We had a lot of fun getting the personality of this brand just right, and it came across well during exhibits, shows and events for the client.