Next Stop Daytona was a program designed to celebrate the intersection of Ally, its NASCAR Racing Program, and Fortnite Creative. Together with a great partner like Ally we were able to merge the metaverse with the physical world while bringing the racing and gaming spaces together for an audience of potential and future digital bank customers.
Our work crossed disciplines and a variety of skillsets from conceptualizing the Fortnite Creative experience and consulting on its design and performance, to creating the Beat Bowman campaign where gamers and racers came together to try and beat NASCAR driver, Alex Bowman's best time on the new virtual track called, The Chaos Course.
We then took the experience of the Chaos Course to the most chaotic track in NASCAR, the famed Daytona International Speedway, where fans could play the game and race viewers from around the world would see Bowman's Ally Arena paint scheme inviting them to play.
"Magnetry formed the concept of the 48 Island in Fortnite Creative. They also developed the designs for the paint scheme and Bowman’s firesuit."
