Requests for Proposals are just part of the agency business, right? Perhaps we should discuss it over lunch, first. Introducing Magnetry’s Request For Lunch program in response to an RFPs climate gone wild.

We inherently resist things like formal missions and brand pillars around here, but occasionally we have a need to explain the what and how of Magnetry to those unacquainted. The…

For the entire duration of my career, I’ve read the following words coming out of agencies as they discuss their business plan or the state of the industry: “We are…

You hear it all the time, “Such and such agency wins a new account.” Maybe it’s while reading an industry article or press for the agency, but the vernacular is always the same….

A soured, never-happy, pessimistic Debbie-downer type. That’s usually the person who is described as disgruntled—a fairly negative idiom to be sure. Disgruntled people are usually the ones that end up…

I once worked at an agency that couldn’t afford the building it was in. It was literally four or five times larger than what made any logical sense. Don’t get…

I get asked a lot, “What does Magnetry do—what’s your capability? That’s right after I’m asked, “What’s your agency’s name again?” The first is a fair question because there is…

I am a chocolate fiend and none of this milk chocolate stuff. I like my chocolate dark. (85-90% cacao, please.) My lady and I have a little hobby of trying…

About 15 years ago, a struggling young VCU Brandcenter (then Adcenter) cadet had what he thought was a pretty good idea. He and his partner had a good laugh about…