Modern advertising requires agencies and clients to move faster than ever. That speed even has some benefits. But don’t forget about the power of slow, and moving at two different speeds.

I’m taking this recent merger news as an opportunity to authentically plant our creative freak flag. And cling even more tightly to the things that have always mattered to our little shop. Here’s to the rebels.

Requests for Proposals are just part of the agency business, right? Perhaps we should discuss it over lunch, first. Introducing Magnetry’s Request For Lunch program in response to an RFPs climate gone wild.

We inherently resist things like formal missions and brand pillars around here, but occasionally we have a need to explain the what and how of Magnetry to those unacquainted. The…

For the entire duration of my career, I’ve read the following words coming out of agencies as they discuss their business plan or the state of the industry: “We are…

You hear it all the time, “Such and such agency wins a new account.” Maybe it’s while reading an industry article or press for the agency, but the vernacular is always the same….

A soured, never-happy, pessimistic Debbie-downer type. That’s usually the person who is described as disgruntled—a fairly negative idiom to be sure. Disgruntled people are usually the ones that end up…

I once worked at an agency that couldn’t afford the building it was in. It was literally four or five times larger than what made any logical sense. Don’t get…

I get asked a lot, “What does Magnetry do—what’s your capability? That’s right after I’m asked, “What’s your agency’s name again?” The first is a fair question because there is…