Here's to the Givers

First Things First

More Than Caregivers.

The pandemic affected no industry as much as it did childcare; and we all learned how essential quality child care is to working families and to the economy at large.  Arizona's early childhood agency, First Things First,  asked us to create a campaign that gave them the resources they needed during this tough time. We responded with a celebration of the work they do and the value they bring far beyond mere care. 

The campaign was meant to reach at-home caregivers, family and friend supporters, and childcare professionals across the state where they lived and worked. And rather than just saying thank you, we wanted to express to the public that they give our society far more than just babysitting. 

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focus
curiosity
literacy
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Supporting Elements:

Then over the course of three weeks,  we responded to the social conversation in real-time with "sunshine" in the form of personalized replies, lighthearted jokes and select Arizona gifts to anyone complaining about the cold. For instance:  a free coffee delivery via Doordash, a fresh bouquet of Arizona wildflowers, spring training tickets and even a few airfare vouchers and resort stays. #sunshinetoshare

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The Numbers

15% increase in parent subscribers

12% increase in parent resource users

15% conversion rate increase

15% increase in brand recognition among parents

Thousands of families benefitted from services

Selected Works

Olli ShuttleIntegrated

Sunshine To ShareIntegrated

Shasta PoolsIntegrated

Rally FighterIntegrated

Valley MetroBranding

Axon TaserBranding

Senita AthleticsIntegrated

VerradoBranding

Phoenix SunsIntegrated

First Things FirstIntegrated

3D-Printed CarIntegrated

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AZ
688 W 1st St #5

Tempe, AZ 85281
602.795.9990
frontdesk@magnetry.com

 

LA
6327 W 85th St

Los Angeles, CA 90045
310.699.9214
frontdesk@magnetry.com

 

Be more attractive.™