Sunshine to Share in AZ

Arizona Office of Tourism

Warmth Delivered to Your Door.

The Arizona Office of Tourism wanted to boost awareness and consideration among travelers from New York and Chicago during the cold winter months. So, we set about the task of creating a campaign that would not only boost awareness of and intent to visit Arizona, but an idea that would also deliver a little sunshine where it was needed the most. 

The campaign was led by a hero launch video, localized and distributed via digital strategy to each metro area. 


Then over the course of three weeks,  we responded to the social conversation in real-time with "sunshine" in the form of personalized replies, lighthearted jokes and select Arizona gifts to anyone complaining about the cold. For instance:  a free coffee delivery via Doordash, a fresh bouquet of Arizona wildflowers, spring training tickets and even a few airfare vouchers and resort stays. #sunshinetoshare

A real-time social media creative blitz.

The Numbers

700 posts / 3 weeks

95% positive sentiment

13.8 M impressions

$975,000 earned media value

35% increased site traffic

55% conversion rate increase

1 ESTO industry Gold in Social

Worked so well, we did it again.

Selected Works

Olli ShuttleIntegrated

Sunshine To ShareIntegrated

Shasta PoolsIntegrated

Rally FighterIntegrated

Valley MetroBranding

Axon TaserBranding

Senita AthleticsIntegrated


Phoenix SunsIntegrated

First Things FirstIntegrated

3D-Printed CarIntegrated

Ally ArenaIntegrated


688 W 1st St #5

Tempe, AZ 85281


6327 W 85th St

Los Angeles, CA 90045


Be more attractive.™