Phoenix Design Week

Beyond Design

Phoenix Design Week

We Went a Little Beyond.

When AIGA Arizona contacted us to work on their annual design week and conference, we told them we’d do it. But next year. Our plan was to start much earlier than ever and try to contribute not just a look but a perspective on design. So we waited, all the while biding our time by considering what message we wanted to convey in order to promote the events but also make people think.

The Identity Design

We wanted to bake a LOT into the design, and not just deliver a logo but a framework of communication. We wanted to represent the sometimes cult-like feel that design groups tend to have, and did so by approaching the project in a psuedo-religious angle. The meaning is open to your interpretation.

One of the most fun parts of this project was concepting and producing the opening ceremony video. We didn’t want it to be a motion-graphics feature with no meaning, we knew it had to set the tone for everything to come. And THEN we had to do an encore, a program that would get people talking.

We ended up producing a booklet that holds the design gospels.

We designed a system meant to grow into all social platforms, allowing PHXDW to easily recruit attendees.

It's not a cult without a swag. We dare you to find a more cynical audience for your design than a design conference; but by any measure we wow-ed them.