Self Defense on Offense

Taser Consumer

Putting Safety in More Hands.

For decades, TASER has been the industry leader in producing less-lethal devices for enforcement and first-responders all over the world. We were tasked to help expand their brand to include a consumer-friendly division so they could launch personal safety devices for everyday people and get closer to their goal of making the bullet obsolete. We started from the ground up, refreshing their brand assets, tone, and design language to connect with the single mom, solo transit rider, and anyone that just wanted a bit more confidence going about their business. 


With this more consumer-centric approach, we developed their online e-commerce platform that focused on the new devices, training and ultimately sharing the benefits of carrying a device with fewer consequences than a firearm. 


No detail was insignificant. We redesigned the iconography library, reimagined the packaging, and produced informational videos that made potential customers rethink their personal safety options. 

We produced all the visuals and photography for the product launches and the consumer division.

Selected Works

Olli ShuttleIntegrated

Sunshine To ShareIntegrated

Shasta PoolsIntegrated

Rally FighterIntegrated

Valley MetroBranding

Axon TaserBranding

Senita AthleticsIntegrated


Phoenix SunsIntegrated

First Things FirstIntegrated

3D-Printed CarIntegrated

Ally ArenaIntegrated


688 W 1st St #5

Tempe, AZ 85281


6327 W 85th St

Los Angeles, CA 90045


Be more attractive.™