More Than Caregivers.

The pandemic affected no industry as much as it did childcare; and we all learned how essential quality child care is to working families and to the economy at large. Arizona's early childhood agency, First Things First, asked us to create a campaign that gave them the resources they needed during this tough time. We responded with a celebration of the work they do and the value they bring far beyond mere care.

The campaign was meant to reach at-home caregivers, family and friend supporters, and childcare professionals across the state where they lived and worked. And rather than just saying thank you, we wanted to express to the public that they give our society far more than just babysitting.

Supporting Elements:

Beyond the reach of the core campaign elements, we support our client in being a consistent publisher of parent-related content to grow their authority and visibility across the state. That work is seen on their social channels and on their site, but also takes a limitless number of forms throughout the year.