The pandemic affected no industry as much as it did childcare; and we all learned how essential quality child care is to working families and to the economy at large. Arizona's early childhood agency, First Things First, asked us to create a campaign that gave them the resources they needed during this tough time. We responded with a celebration of the work they do and the value they bring far beyond mere care.
The campaign was meant to reach at-home caregivers, family and friend supporters, and childcare professionals across the state where they lived and worked. And rather than just saying thank you, we wanted to express to the public that they give our society far more than just babysitting.
Beyond the reach of the core campaign elements, we support our client in being a consistent publisher of parent-related content to grow their authority and visibility across the state. That work is seen on their social channels and on their site, but also takes a limitless number of forms throughout the year.
15% increase in parent subscribers
12% increase in parent resource users
15% conversion rate increase
15% increase in brand recognition among parents
Thousands of families benefitted from services
Sunshine To ShareIntegrated
First Things FirstIntegrated
Is the Roof Open?Branding
Phoenix Design WeekIntegrated
688 W 1st St #5
Tempe, AZ 85281
6327 W 85th St
Los Angeles, CA 90045
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